Web Design Case Study

Bespoke Shopify website for a Pet Food Shop

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Launched December 2022

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Ecommerce Website

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Shopify Website

The Client

K9 Paws and Raw are a Huddersfield based business, who sell a wide range of Raw Dog Food. The business is inspired by the benefits of raw feeding, and they sell a range of brands at a reasonable price.

The client had an existing website on EKM using a pre-built template, but they wanted to move to Shopify and get a bespoke design centred around their brand.

What We Built

Initially, we reviewed the existing website and identified key areas for improvement. We started crafting a design which fits the K9 Paws and Raw brand. The design has a Dalmatian theme throughout, and is primarily black and white. We introduced some secondary colours to highlight certain elements too. The design was refined upon client feedback, and a final design was built.

After the design stage, we began developing the website onto Shopify. A custom theme was built using liquid and CSS, and the design was made responsive and seamless on mobile devices. The website features a wide range of brands and products, so we decided to build a “Mega Menu” which lets shoppers browse in 1 click. The site is focused on quick conversions, and also offers a “Live Search” feature in the header.

We built a “Why Raw” section onto the site, which educates and informs customers about the benefits of a raw diet for their dog. This section features a “Raw Food Calculator”, which we custom coded in PHP. The user inputs the weight and age of their dog, and an algorithm recommends how much they should feed their dog on a daily basis. We really enjoyed working on this site, and creating a unique design which has lots of personality.